Grow your health brand in Europe without the headaches
Most brands enter Europe one market at a time and stall. We run 21 countries as one operation: we buy the stock, handle import, customs and compliance, and sell your product as received.
- 21
- countries
- 50+
- brands
- 5,000+
- products
- 103%
- growth in 2025
- 9.8/10
- across 50,000+ reviews
Low effort on your side
You ship to one address. We take it from there.
We buy and hold stock
We purchase inventory and hold it locally, so you ship to one address.
We handle import and customs
Import, duties and customs are ours to manage.
We handle EU compliance
Labelling, claims and notifications per market, from a team that does this every day.
We run the market
Local listings, paid ads, fulfilment and customer support in the local language.
We sell your product as received
No relabeling, no exclusivity required.
One partner, two routes to market
15 local webshops
A local domain, language, payment methods and carriers for every market, with 1 to 2 day delivery.
B2B portal
Pharmacies, practitioners and retailers across Europe order through bono.shop, with EU-wide delivery in 1 to 3 days.
Trusted by leading supplement brands
We run European distribution for NOW Foods, Trace Minerals, Quicksilver Scientific and, most recently, Blueprint by Bryan Johnson.
- NOW
- Jarrow Formulas
- Life Extension
- Natrol
- Trace Minerals
- Solgar
In their words
BONO has been a distributor of NOW for over 5 years and is one of our fastest-growing accounts. Year after year, they achieve significant growth with our products. Payments are always made promptly and on time, and there have never been any issues with compliance or export processes.
The BONO team are a pleasure to work with. They work quickly, effectively and efficiently. They make our brand available to many countries and customers throughout Europe, when it is typically difficult for our brand to be sold in the EU due to our American labels. They have been very flexible with our business model and our other partners in Europe. Very grateful for their business.
It is our pleasure to recommend BONO as a partner for companies interested in growing their brands' presence in the EU. During our longstanding relationship with BONO, our brands have achieved profitable year-over-year growth along with increased consumer awareness. The BONO team have proven themselves trustworthy, competent and cooperative partners, a true pleasure to work with.
BONO is an exceptional partner for supplement brands. Their exclusive focus on supplements ensures a strong alignment with the right target audience. Communication is always excellent and the collaboration runs smoothly. BONO's dedication to growth has resulted in consistent success for us and for BONO.
The questions brands ask first
No. You can work with us and with other partners in Europe.
No. We sell your product as received.
21 European countries, through 15 local webshops and one B2B portal.
Yes. Labelling, claims and per-market notifications are handled by our compliance team.
We purchase and hold inventory locally.
An intro call, a commercial proposal, a first purchase order, then listing and launch across markets.
Tell us about your brand
We will come back within two working days.
Prefer to talk first? Leonard Moes, Category Manager. leonard@bonohealth.com