BONO · Food supplements for all of Europe
We supplement your goals
BONO is Europe's one-stop shop for food supplements. We run 15 local webshops and a B2B portal across 21 European markets.
- 21
- European markets
- 50+
- premium brands
- 50,000+
- shop reviews (9.8/10)
- 103%
- growth in 2025
Why BONO exists
We believe in informing and supporting people to reach their health goals through conscious, well considered choices — and we make that possible in 21 markets at once.
One operation, 21 European markets
Localised language, payments and carriers per market, with 1 to 2 day delivery in most European countries.
Sincere
We give honest, evidence-led advice and recommend only what genuinely supports someone's health.
Reliable
We stay brand-neutral and put customer results first, backed by full EU compliance on every product.
Personal
Health is personal. We help people make well-considered choices that fit their own goals.
50+ leading supplement brands, scaled across Europe
A snapshot of what we sell
A taste of the thousands of products we ship across Europe, from longevity staples to everyday essentials.
Trusted by leading supplement brands
We run European distribution for 50+ brands. Here is what a few of our partners say about working with BONO.
BONO has been a distributor of NOW for over 5 years and is one of our fastest-growing accounts. Year after year, they achieve significant growth with our products. Payments are always made promptly and on time, and there have never been any issues with compliance or export processes.
The BONO team are a pleasure to work with. They work quickly, effectively and efficiently. They make our brand available to many countries and customers throughout Europe, when it is typically difficult for our brand to be sold in the EU due to our American labels. They have been very flexible with our business model and our other partners in Europe. Very grateful for their business.
It is our pleasure to recommend BONO as a partner for companies interested in growing their brands' presence in the EU. During our longstanding relationship with BONO, our brands have achieved profitable year-over-year growth along with increased consumer awareness. The BONO team have proven themselves trustworthy, competent and cooperative partners, a true pleasure to work with.